Giving Tree, powered by ASB
Givingtree makes securing your child’s future easy
Getting your little ones started on their savings journey is easier with the right support. That’s why we created Givingtree, a simple and educational savings app for families to give their kids a head start in life. The Givingtree idea was born out of ASB’s innovation program and has ambitions of improving the financial futures of young Kiwis through forward planning, commitment, and meaningful gifting.
With Givingtree, you can create savings plans for each of your children guided by the help of our friendly chatbot, Raymond. Raymond will help you set goals and work out how much you’ll need to get there.
A unique feature of Givingtree is that it allows you to invite the close community around your child to contribute as well as leave messages of love and support.
Our platform builds behavioural-based financial capability by teaching children the importance of regular saving, which is a key driver of financial wellness.